Monday, January 26 | 9:00 – 10:15 a.m.

Having grown his own companies by accelerating the growth and transformation for clients that include: Apple; Chick-fil-A; DeBeers; and AT&T – Peter will provoke you to get bigger, by getting better! When leaders are true to their purpose, they gravitate towards doing work that matters and solving higher-order problems. The journey to get there requires that they have the courage to tell themselves the truth, take intelligent risks, and assume ownership for driving the alignment necessary to build an organization which behaves in ways worthy of its leadership position.

In being true to his own ambitions and relentless pursuit of growth, Peter has published seven books, built three global companies and delivered more than 2,500 presentations in 40+ countries. Today he is focused exclusively on inspiring leaders to do the hard work required to accelerate growth and transformation.

Monday, January 26 | 9:15 a.m. – 4:00 p.m.

Discover the charm of Madison, Georgia, just east of Atlanta – a town where picturesque beauty and cultural treasures come together. The day will begin with a private tour of Hilltop (circa 1838), graciously hosted by the owner, Chris Lambert, a renowned leader in Georgia’s historic preservation. For over 50 years, Mrs. Lambert has lovingly cared for this architectural gem, ensuring Madison’s rich heritage endures. Guests will step inside one of Madison’s most stunning private residences, where timeless design, elegant interiors, and captivating stories create an unforgettable experience. Next, guests will enjoy a delightful lunch, then stroll through boutique shops around the town square and explore Madison Markets, a unique shopping destination housed in a beautifully restored turn-of-the-century cotton warehouse. This curated experience blends history, culture, and Southern hospitality into the perfect day trip.

Monday, January 26 | 10:15 – 11:00 a.m.

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

Monday, January 26 | 11:15 a.m. – Noon

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

Monday, January 26 | 1:00 – 1:45 p.m.

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

Monday, January 26 | 1:45 – 2:30 p.m.

Artificial Intelligence (AI) isn’t just automating tasks – it continues to rewrite the rules. In 2026, autonomous agents are redesigning supply chains in real time, while self-learning systems, generative design, and embedded sustainability intelligence push decisions to the edge. Expect breakthroughs like algorithmic freight pricing, real-time orchestration across fragmented networks, and AI copilots that negotiate, route, and optimize without human input. Buckle up – this isn’t evolution. It’s ignition.

Monday, January 26 | 2:30 – 3:15 p.m.

As the freight industry recalibrates, LTL faces both pressure and possibility. In this session, Keith Prather of Armada Corporate Intelligence and Kevin Huntsman of Mastio & Company deliver a powerful blend of economic forecasting and market intelligence. Prather will unpack key global and U.S. trends, while Huntsman shares how shifting customer perceptions are reshaping carrier and LSP strategies. Together, they’ll offer a clear view of where the industry stands – and where it’s headed.

Monday, January 26 | 3:30 – 4:15 p.m.

Join SMC³’s Chief Commercial Officer Brian Thompson and CIO David Knight for an inside look at the innovations shaping the future of freight technology. This breakout session will explore the groundbreaking product solutions introduced in 2025 and provide an exclusive preview of what’s on the horizon for 2026. From enhanced connectivity to smarter analytics, discover how these advancements will transform the way the industry operates. Don’t miss this opportunity to gain insights directly from the leaders driving SMC³’s strategic vision.

Monday, January 26 | 3:30 – 4:30 p.m.

Most professionals know ChatGPT exists but don’t know if they’re using it right. This session cuts through the noise. You’ll learn a simple four-part framework that turns ChatGPT into a personal AI assistant–one that understands your daily work, adapts to your leadership style, and helps you think and communicate strategically. No perfect prompts required. Just a clear approach that builds your confidence to experiment.

Who should attend: Anyone curious about ChatGPT but unsure where to start, or currently using it and want to get more from it.

Monday, January 26 | 4:30 – 5:30 p.m.

We’ll put the simple four-part framework to work with your actual business challenges. Bring your questions and real work scenarios. We’ll open ChatGPT and work through them together in real-time. This is interactive and responsive – you’ll see practical approaches in action with real logistics challenges, watch the problem-solving process unfold, and get immediate answers to your “but what about...’ questions. Theory becomes practice.

Who should attend: Anyone who wants to see ChatGPT problem-solving in action, or anyone comfortable with ChatGPT basics who wants to improve their practical application.

Monday, January 26 | 4:30 – 5:15 p.m.

Despite digital progress, freight payment and audit processes remain a pain point. This session explores how carriers, 3PLs, and shippers are modernizing invoicing, auditing, and settlement through automation, APIs, and smart contracts. Learn how to reduce disputes, accelerate cash flow, and improve transparency in the billing lifecycle.

Tuesday, January 27 | 8:45 a.m. – 4:00 p.m.

Embark on an unforgettable journey at the Georgia Aquarium, the largest aquarium in the US! Step into a world of awe and discovery as guests explore breathtaking exhibits showcasing thousands of marine creatures from across the globe. The highlight of the adventure? Two exclusive Animal Encounters! Choose between a Beluga Whale Encounter or a Penguin Encounter – rare opportunities to get up close and personal with uniquely incredible animals. These immersive, multi-sensory experiences will leave you with memories that last a lifetime. Don’t miss the chance to experience the magic of the ocean like never before!

Tuesday, January 27 | 9:00 – 9:45 a.m.

Freight volatility. Escalating costs. Times of uncertainty. Today’s CFOs aren’t just managing numbers–they’re redefining the playbook for an industry in transformation. This session brings together two financial leaders from different corners of the LTL ecosystem to reveal how they are reshaping investments in people, technology, and assets to build resilience and profitability. Expect candid insights on how CFOs go beyond traditional ROI metrics to evaluate transformative technologies like AI–balancing upfront costs against long-term efficiency gains, risk reduction, and competitive advantage. This is where strategy meets reality, and where you’ll discover how the next era of LTL will be financed.

Tuesday, January 27 | 9:45 – 10:30 a.m.

Prepare to transform your business strategy with exclusive financial insights at Jump Start 2026. This must-attend session will reveal critical U.S. financial trends, the year’s key economic indicators, and strategic planning techniques essential for optimizing operations and maximizing profitability. Discover powerful risk management strategies to confidently navigate economic uncertainties. Don't miss this chance to gain actionable advice and elevate your organization to new heights.

Tuesday, January 27 | 10:45 – 11:30 a.m.

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

Tuesday, January 27 | 11:30 a.m. – 12:15 p.m.

In a world where nearly every tech solution is branded as “AI,” this session brings clarity to the chaos. We’ll demystify artificial intelligence by drawing a sharp line between true AI and the many tools merely masquerading as it. Using insights from leading experts and real-world enterprise case studies, we’ll explore how AI actually works, where it delivers value, and why so many misconceptions persist. This session will challenge assumptions, expose “AI-washing,” and equip LTL leaders with the knowledge to ask the right questions when evaluating AI-powered solutions. We’ll show how to separate hype from substance–and how to prepare your organization for the real AI revolution.

Tuesday, January 27 | 1:15 – 2:00 p.m.

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

Tuesday, January 27 | 2:00 – 2:45 p.m.

While the political winds have shifted in Washington, the trucking industry is rolling along with AI powered technology laden trucks that are capable of autonomous operations with zero tailpipe emissions.

At the intersection of science fiction and reality, hop into the cab to get a glimpse of what is ahead for trucking’s over-the-road technology future.

Tuesday, January 27 | 3:15 – 4:00 p.m.

Final mile is being reshaped by AI and disruptive forces like gig delivery platforms, autonomous vehicles, and robotics. This session reveals how advancements in predictive analytics, real-time routing, and automation are driving cost efficiency, premium service monetization, and sustainable networks. Learn how carriers and 3PLs are turning final mile innovation into a strategic advantage–not just a delivery race.

Tuesday, January 27 | 3:15 – 4:00 p.m.

Data is your most underleveraged asset. This session explores how LTL carriers and 3PLs are monetizing operational intelligence – through benchmarking tools, customer-facing insights, and embedded analytics. Learn how to turn freight data into a product, not just a byproduct.

Tuesday, January 27 | 4:15 – 5:00 p.m.

Costing intelligence is more than a financial tool–it’s foundational for informed decision-making. This interactive session explores how the Cost Intelligence System (CIS) unlocks the full potential of SMC³’s product suite. Learn how CIS enables carriers to manage operations, integrate seamlessly with solutions like RateWare^® XL, Bid$ense^®, Dynamic PriceBuilder^®, and other advanced tools while also simplifying the creation of carbon emissions reports. Gain LTL industry insights from leading carriers on how advanced costing delivers a unified ecosystem for precision pricing, network optimization, and designing dynamic strategies.

Tuesday, January 27 | 4:15 – 5:00 p.m.

Discover how next-gen AI is finally solving one of the LTL industry’s most persistent challenges: billing accuracy and revenue capture. Automated billing used to fall short, but this session will uncover how today’s advancements in AI, data modeling and analytics, and workflow automation are enabling truly fast, reliable, and low to zero touch billing and other LTL operations improvements at scale. Attendees will learn how leading carriers are drastically reducing manual work and high costs, eliminating errors, and capturing significant revenue that previously slipped through the cracks. Join LTL technology leader Maven and other guest speakers to explore how the move to automated billing and other connected solutions on a platform can expedite processes with shippers and receivers, create new operational efficiency, and increase profit margins to improve carrier operating ratios.

Tuesday, January 27 | 7:00 – 10:00 p.m.

We’re taking you out to the ballpark with a night at Truist Park. Come soak in the skyline views from the exclusive Delta Lounge with food, activities, and cameo appearances by Braves legends.

Wednesday, January 28 | 9:00 – 9:45 a.m.

In 2026, the most forward-thinking 3PLs aren’t just adapting–they’re architecting a new logistics standard. This session brings together leaders who are moving beyond visibility to deliver foresight, powered by AI-driven orchestration, real-time data ecosystems, and trust-based collaboration. We’ll explore how these providers are collapsing silos, investing in smart infrastructure, and turning disruption into differentiation. From ethical automation to predictive service models, discover how 3PLs are shifting from transactional execution to strategic enablement—earning shipper confidence and reshaping what partnership really means. Because in today’s market, speed is currency–but trust is the multiplier.

Wednesday, January 28 | 9:00 – 11:00 a.m.

Finish off the week at Rise and Shine with SMC³ with a choice of a chair, hand or neck massage before heading home! Relax, rejuvenate, and recharge the mind, body and spirit.

Wednesday, January 28 | 9:45 – 10:15 a.m.

Trucking is entering a new phase–where intelligence isn’t just visible, it’s ambient, autonomous, and embedded into every decision. This session explores the rise of machine-led decision systems: AI-driven technologies that act independently, optimize in real time, and reshape how freight moves. But autonomy isn’t automatic. As LTL carriers push toward smarter operations, gaps in trust, governance, system integration, and data quality must be addressed. This session challenges leaders to rethink control, embrace distributed intelligence, and prepare for a future where the most powerful systems aren’t seen–they’re felt.

Wednesday, January 28 | 10:30 – 11:00 a.m.

As Jump Start 2026 draws to a close, join us for The Cool Down – a high-impact session that brings the entire experience into focus. We’ll unpack the most critical insights, spotlight emerging trends, and translate big ideas into practical strategies you can turn into action. This is your chance to reflect, engage, and leave with a clear roadmap for success in the year ahead.