SMC³ Jump Start 2025

What is Jump Start?

It’s a three-day supply chain event produced annually by SMC³ that provides the ideal environment for qualitative, valuable networking and industry education. Carriers, shippers, logistics service providers and technology providers consistently attend the winter’s definitive supply chain intelligence gathering for its unrivaled networking opportunities, top-tier presenters and timely content to kick off the new year.

15+

Content Hours

600+

Attendees

15+

Networking Hours

What Our Attendees are Saying

“I have attended many supply chain conferences over the past 30 years and SMC³ conferences always stand out among the best. They provide relevant, useful educational information and there are always many industry contacts in attendance, for countless networking opportunities. The conferences are also most entertaining and fun.” - Estes Express Lines

“The SMC³ conferences are the best I attend all year. The concentration of carrier, 3PL and technology providers from across North America provide a unique perspective of the current transportation environment as well as what to expect in the future.” - PITT OHIO

Why Attend?

What is Jump Start?

Jump Start explores emerging trends, current challenges, and new innovations in the supply chain. It touches virtually every aspect of today’s modern, complex supply chain. As the definitive supply chain intelligence gathering of the new year, Jump Start is a one-of-a-kind experience that blends informative panels from industry experts with top-tier networking opportunities.

High-Powered Networking

Jump Start attendees repeatedly find that the best discussions arise during the ample time reserved for networking during SMC³ educational events. You’ll have the opportunity to connect with more than 600 carrier, shipper, 3PL and technology provider decision makers. The dedicated sponsor gallery also provides the ideal environment for meetings and discussions.

Dissect the Trends

At Jump Start supply chain conferences, attendees learn about the latest technological disruptors and how to confront emerging supply chain challenges, separating the latest technology fads from developments that truly matter to the logistics industry. At Jump Start 2025, there’s an abundance of actionable, relevant information for shippers, 3PLs, carriers and technology providers.

Learn from the Best

SMC³ curates its supply chain conferences with a uniquely qualified roster of industry experts, analysts and critical thinkers. From the most trusted logistics leaders to newcomers that are changing up the supply chain game, Jump Start 2025 includes a diversity of voices to make sure attendees leave with a holistic picture of the supply chain. Come learn from an impressive array of knowledge leaders about the latest technological disruptors and how to confront these challenges, optimizing your business for the long haul.

Speak with Authority

SMC³ is the hub of logistics technology, but it’s also a knowledge leader. Throughout its history as an advocate for the industry and in its decades of dealings with carriers, shippers, 3PLs and technology providers, SMC³ has built up a reputation as a reliable, trustworthy source for supply chain education. At Jump Start 2025, you’ll learn from the best.

Learn at the Hub

Jump Start supply chain conferences are held in the transportation hub of the Southeast, bringing the center of the logistics world to you.

Speakers

Jump Start Leadership Series

Grant Crawford
Vice President – LTL
Total Quality Logistics
Mario Harik
CEO
XPO
Jason Seidl
Managing Director, Industrials - Airfreight & Surface Transportation
TD Cowen

Speakers

Elisabeth Barna
Founder & Principal
EAB Strategies, LLC
Jeff Berman
Group News Editor
Peerless Media
Stephanie Bixler
Chief Product Officer
eshipping
Colin Campbell
Sr. Reporter
Trucking Dive
Bill Cassidy
Sr. Editor – Trucking and Domestic Transportation
Journal of Commerce
Tim Haitz
Chief Commercial Officer
Jack Cooper Freight
Kevin Huntsman
President
Mastio & Company
Mike Kelley
Vice President - Sustainability and Membership
SMC³
Victoria Kickham
Sr. Editor
DC Velocity
George Lauriat
Editor-in-Chief
American Journal of Transportation
Michelle Livingstone
Founder and CEO
M.D. Livingstone Consulting, LLC
Randy Mullett
Founder and Principal
Mullett Strategies LLC
Joe Ohr
Chief Operating Officer
NMFTA
Keith Prather
Managing Director
Armada Corporate Intelligence
Nate Ripke
Director of Commodity Standards and Development
NMFTA
Cathy Roberson
Trade Analyst
Journal of Commerce
Dr. Jeffrey Rosensweig
Director – John Robson Program for Business, Public Policy and Government
Emory University
Chase Smith
VP – LTL and Parcel
MODE Global
Bill Ward, Jr.
President and CEO
Ward Transport and Logistics

Agenda

Mon + Jan 27 + Day 1

6:30 am – 5:30 pm

Registration and Guest Services
7:00 - 9:00 am

Networking Breakfast
7:45 – 8:45 am

Breakfast Breakout Session:
Navigating the NMFTA’s Classification Reimagined Initiative

The NMFTA invites you to an enlightening session as they unveil significant enhancements to the National Motor Freight Classification (NMFC) system. This pivotal update, rolling out in early 2025, marks the newest milestone in the NMFTA’s continuous effort to revolutionize the freight classification landscape. This initiative is not just a change – it’s a commitment to simplify and enhance the freight classification system, improving the user experience for every stakeholder.
9:00 – 10:15 am

Keynote
9:30 am – 4:30 pm

Guest Event
10:15 - 11:00 am

Jump Start 2025 Leadership Series: Life in the Fast Lane

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.
11:00 – 11:15 am

Networking Break
11:15 am – Noon

Global Economics with Dr. Jeff Rosensweig

Renowned global economist Dr. Jeffrey Rosensweig returns to explore the intricate dynamics of the 2025 global economy. Moderated by Armada Corporate Intelligence’s Keith Prather, this session will delve into the intricacies of the global economy, drawing on his expertise in business strategy, global economic trends, and international finance.
Noon – 1:15 pm

Networking Lunch
1:15 – 2:30 pm

The State of LTL Report

The first annual State of LTL Report reaffirms that the LTL industry remains full of surprises. Join Armada Corporate Intelligence’s Keith Prather and Mastio & Company’s Kevin Huntsman as they reveal actionable insights surrounding the current market, as well as feedback from your customers.
2:30 – 3:15 pm

Jump Start 2025 Leadership Series: Life in the Fast Lane

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.
3:15 – 3:30 pm

Networking Break
3:30 – 4:15 pm

Seizing Opportunities – M&A and New Entrant Strategies

As the demand for LTL carrier services continues to surge, speculation around M&A’s and new entrants is gaining momentum. Ripe for transformation, the $56 billion US LTL industry is particularly enticing due to evolving market dynamics and its long-term growth potential that is projected to surpass $139 billion by 2030. Join our expert carrier panel to learn how they’re shaping the path forward. their future!
4:15 – 4:30 pm

Networking Break
4:30 – 5:00 pm

Breakouts:
- Addressing the IT Skills Gap for Transportation
- The Road to Sustainable Trucking

Addressing the IT Skills Gap for Transportation
Dive into strategies to strengthen your IT workforce amid today’s skills shortages and talent gaps. Learn how to pursue a robust IT roadmap that enables you to remain competitive, drive innovation, and future-proof your business with scale, cost-efficiency, and successful navigation of today’s ever-evolving technological landscape.

The Road to Sustainable Trucking
Embark on a transformative journey as Jump Start presents “The Road to Sustainable Trucking.” This compelling session will spotlight a leading truck manufacturer’s commitment to eco-friendly innovation. Uncover their pivotal role in the alternative fuels revolution, their successful strides in emission reduction, and their visionary approach to a more sustainable tomorrow for trucking. This is your chance to connect with industry trailblazers, gain valuable knowledge on cutting-edge clean transportation trends, and explore effective strategies for integrating alternatively fueled trucks into the American transportation landscape.
5:00 – 6:15 pm

Networking Reception

Tue + Jan 28 + Day 2

6:30 am – 5:00 pm

Registration and Guest Services
7:00 – 9:00 am

Networking Breakfast
9:00 – 9:45 am

Jump Start 2025 Leadership Series: In the Fast Lane with XPO’s Mario Harik

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.
9:30 am – 4:00 pm

Guest Event
9:45 – 10:45 am

The Shipper’s Voice

In an increasingly interconnected world, evolving service demands and effective communication between the carrier and the shipper has grown ever more critical. This timely session will amplify shipper insights, challenges, and aspirations as they navigate the complexities of logistics, modern supply chain management, and LTL movement.
10:45 – 11:00 am

Networking Break
11:00 – 11:45 am

Jump Start 2025 Leadership Series: Life in the Fast Lane with TD Cowen’s Jason Seidl

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

Speaker: Jason Seidl, Managing Director, Industrials - Airfreight & Surface Transportation, TD Cowen
11:45 am – 1:00 pm

Networking Lunch
1:00 – 1:45 pm

2025 Leadership Series: Life in the Fast Lane
1:45 – 2:30 pm

The Washington Transportation Buzz

As the nation braces for change, significant political and legislative developments are on the horizon in 2025. Our Washington insiders will provide their thoughts on what could be a new legislative agenda for trucking, as well as future policy decisions. Join us as we highlight the polices, the people, and the environment impacting LTL in 2025.
2:30 – 2:45 pm

Networking Break
2:45 – 3:15 pm

Breakouts:
- LTL’s AI Revolution
- Unlocking Efficiency through AI and Optimization Software

LTL’s AI Revolution
In trucking’s dynamic landscape, where innovation propels progress, AI-powered software stands as the ultimate disruptor for LTL carriers. From streamlining carrier operations to revolutionizing last-mile delivery, AI reshapes boardroom discussions across the industry. By harnessing intelligent solutions – from route optimization to predictive analytics – carriers and 3PLs elevate operational efficiency. Join us for an engaging session brimming with insights, practical tips, and a glimpse into the future of LTL optimization and automation.

Unlocking Efficiency through AI and Optimization Software
In the wake of the post-pandemic era, the LTL industry has experienced remarkable growth. However, this surge in demand has brought forth fresh challenges for carriers. As freight volumes fluctuate and resources become scarcer, the need for efficient operations has never been more critical. Join us for an insightful session where we delve into the latest advancements in optimization software, as well as how AI is being deployed for greater efficiencies.
6:15 – 7:00 pm

Networking Reception
7:00 – 10:00 pm

Dinner and Face 2 Face Dueling Pianos

Wed + Jan 29 + Day 3

7:00 am – Noon

Registration and Guest Services
7:00 – 9:00 am.

Networking Breakfast
9:00 – 9:45 am

Jump Start 2025 Leadership Series: Life in the Fast Lane with Total Quality Logistics’ Grant Crawford

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.
9:00 – 11:00 am

Guest Event: Rise and Shine with SMC³
9:45 – 10:30 am

Capitalizing on Differentiators – 3PL Strategies for 2025

In today’s volatile market, 3PLs are grappling with a myriad of challenges. This session delves into the most pressing issues putting pressure on today’s 3PLs, including the economy, a competitive labor market, and the unprecedented rising operational costs. With intensified competition, we’ll explore how 3PLs are capitalizing on differentiation and value proposition to set the foundation for 2025.
10:30 – 11:15 am

Navigating the AI Highway – Carrier and 3PL Perspectives

Join us as we delve into the transformative impact of Artificial Intelligence on the logistics industry, exploring the unique perspectives of the LTL carrier and the 3PL. As AI continues to redefine the landscape of supply chain management, its adoption presents both opportunities and challenges that resonate differently with each stakeholder. Providing a balanced view, participants will engage in a thought-provoking discussion on the ethical considerations, skill development, and the future of human-AI collaboration in logistics.

Moderator: George Lauriat, American Journal of Transportation
Speakers: Stephanie Bixler, eShipping
Bill Ward, Jr., Ward Transport and Logistics
11:15 – 11:30 am

Prize Drawings

Networking

Networking Meals and Breaks

In-person relationship building is crucial to building symbiotic connections with peers. Jump Start provides you ample opportunities to interact with other supply chain professionals, whether it’s to make new business connections or to close a deal. You can take advantage of multiple networking meals, breaks and receptions throughout the day to share a meal and some good conversation.

Dinner and Entertainment

Face 2 Face^® is an electrifying tribute band that pays homage to two iconic piano legends, Elton John and Billy Joel. Formed in Charlotte, North Carolina in 2010 by frontmen Mike Santoro and Ronnie Smith, this talented group of musicians have embarked on a remarkable journey that has captivated audiences nationwide. With their exceptional performances and unwavering dedication, every year they have entertained tens of thousands of people throughout the country.

Bringing the magic of Elton John and Billy Joel’s music to life, Face 2 Face^® recreates the nostalgic experience of witnessing these legendary artists perform live. From Elton John’s countless hits and theatrical flair to Billy Joel’s heartfelt ballads and piano prowess, the band flawlessly captures the essence of both musicians.

Venue

The Renaissance Atlanta Waverly

2450 Galleria Parkway, Atlanta GA 30339 | 770.953.4500

Just 20 miles up the interstate from the airport and a hop, skip and a jump from Truist Park and the Battery Atlanta, the Renaissance Atlanta Waverly hotel is connected to all the city’s trendiest spots. The hotel boasts both indoor and outdoor pools, a state-of-the-art fitness center and spa, and is minutes from some of the city’s best restaurants and the Battery Atlanta – the city’s premier entertainment and dining destination.

Book Your Room

Mention Jump Start 2025 to secure our exclusive discounted rate of $219 per night (single/double). This rate is only available through January 6, 2025 and is subject to availability.

*You must be registered for the conference to book your room at the discounted rate.

Surrounding Accommodations

0.3 miles from venue

Embassy Suites by Hilton Atlanta Galleria
2815 Akers Mill Rd. SE,
Atlanta GA 30339 |
770.984.9300

hilton.com

0.5 miles from venue

Sheraton Suites Galleria-Atlanta
2844 Cobb Pkwy. SE,
Atlanta, GA 30339 |
770.955.3900

marriott.com

0.7 miles from venue

Omni Hotel at the Battery Atlanta
2625 Cir 75 Pkwy. SE,
Atlanta GA 30339 |
678.567.7327

omnihotels.com

Early Bird
Discount Ends
November 20

Pricing

Super Early Bird
Before Sep 30

SMC³ Carrier Members

$1,195

Super Early Bird
Before Sep 30

SMC³ Associate Members

$1,495

Super Early Bird
Before Sep 30

General

$2,595

Super Early Bird
Before Sep 30

Guest

$495

Early Bird
Before Nov 20

SMC³ Carrier Members

$1,395

Early Bird
Before Nov 20

SMC³ Associate Members

$1,695

Early Bird
Before Nov 20

General

$2,795

Early Bird
Before Nov 20

Guest

$495

Standard Rates
After Nov 20

SMC³ Carrier Members

$1,595

Standard Rates
After Nov 20

SMC³ Associate Members

$1,895

Standard Rates
After Nov 20

General

$2,995

Standard Rates
After Nov 20

Guest

$495

Bringing a Group of Four or More?

Contact registrar Ashley Flynn at aflynn@smc3.com or 770.486.5817 for group discount information.

Cancellation Policy

The conference registration, less a $105 fee, is refundable only if cancellation is submitted in writting to the registrar on or before January 1, 2025. No refund will be issued if cancellation is received after January 1.

The Definitive Supply Chain Intelligence Gathering

What is Jump Start?

15+

600+

15+