The Definitive Supply Chain Intelligence Gathering

The NMFTA invites you to an enlightening session as they unveil significant enhancements to the National Motor Freight Classification (NMFC) system. This pivotal update, rolling out in early 2025, marks the newest milestone in the NMFTA’s continuous effort to revolutionize the freight classification landscape. This initiative is not just a change – it’s a commitment to simplify and enhance the freight classification system, improving the user experience for every stakeholder.

Speakers: Joe Ohr, Chief Operating Officer | NMFTA
Keith Peterson, Director of Operations | NMFTA

Embark on a journey through the transformative power of AI, poised to redefine the future of business and humanity. In his compelling keynote, Zack Kass highlights the striking parallels between the historical Renaissance and today’s AI-driven revolution.

Guests will shake things up and start the week with a scavenger hunt! Guests will visit Avalon - a walkable, seamlessly connected community of shopping, dining, entertainment, living and working. Clues will send guests throughout the area to explore, before leading to lunch. Guests will also have the opportunity for some free time to shop in Avalon.

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

Speaker: Chris Jamroz, Executive Chairman of the Board & CEO | Roadrunner Transportation Systems

Renowned global economist Dr. Jeffrey Rosensweig returns to explore the intricate dynamics of the 2025 global economy. Moderated by Armada Corporate Intelligence’s Keith Prather, this session will delve into the intricacies of the global economy, drawing on his expertise in business strategy, global economic trends, and international finance.

The first annual State of LTL Report reaffirms that the LTL industry remains full of surprises. Join Armada Corporate Intelligence’s Keith Prather and Mastio & Company’s Kevin Huntsman as they reveal actionable insights surrounding the current market, as well as feedback from your customers.

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

As the demand for LTL carrier services continues to surge, speculation around M&A’s and new entrants is gaining momentum. Ripe for transformation, the $56 billion US LTL industry is particularly enticing due to evolving market dynamics and its long-term growth potential that is projected to surpass $139 billion by 2030. Join our expert carrier panel to learn how they’re shaping the path forward their future!

Speakers: Andrew Hess, Chief Financial Officer | Knight-Swift Transportation
Tim Haitz, Chief Commerical Officer | Standard Forwarding Freight
Charlie Prickett, CEO | AAA Cooper Transportation

Moderator: Bill Cassidy, Sr. Editor – Trucking and Domestic Transportation | Journal of Commerce

The Road to Sustainable Trucking
Embark on a transformative journey as Jump Start presents “The Road to Sustainable Trucking.” This compelling session will spotlight a leading truck manufacturer’s commitment to eco-friendly innovation. Uncover their pivotal role in the alternative fuels revolution, their successful strides in emission reduction, and their visionary approach to a more sustainable tomorrow for trucking. This is your chance to connect with industry trailblazers, gain valuable knowledge on cutting-edge clean transportation trends, and explore effective strategies for integrating alternatively fueled trucks into the American transportation landscape.

Hyperautomation is Future-Proofing the LTL Experience
As the technology landscape shifts to accommodate its new cornerstones of modern innovation, artificial intelligence (AI) and machine learning (ML), transportation and logistics providers are learning how to harness these transformative tools to optimize operations, elevate performance, and drive scalable growth. This session will explore how these new capabilities reshape business strategy, unlock new avenues of potential, and redefine what’s possible. Join us for a discussion between UPS global logistics veteran and industry analyst Jeff McCorstin, The DDC Group’s Chief Information Officer, Richard Greening, and EvoluteIQ’s Chief Executive Officer, Sameet Gupte, about what awaits in the realm of AI, what hyperautomation is, and how it is transforming the LTL experience.

Speakers: Jeff McCorstin, Founder and CEO | JKMcCorstin Enterprises LLC
Richard Greening, Chief Information Officer | The DDC Group
Sameet Gupte, Chief Executive Officer | Evolute IQ

NMFC Changes Unveiled: Calculating the Impact on Transportation Spend
With the recent changes to NMFC classification, seasoned LTL professionals are eager to understand the various impacts on their organizations and customers. Join us for an in-depth discussion as we provide real-world insights, including how to calculate the impact on transportation spend.

Moderator: Brian Thompson, Chief Commercial Officer | SMC³
Speakers: Clete Cordero, VP - Pricing and Traffic | Southeastern Freight Lines
Mike Williams, Director of Logistics | Copeland

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

Guests will tour Inman Park, voted Atlanta’s best foodie neighborhood by Creating Loafing, due to its many renowned restaurants with acclaimed chefs. Guests will take a walking tour though the tree-lined neighborhood to uncover local history, learn the stories behind Victorian homes and savor many delicious dishes. Guests will also visit Newcastle, one of the finest reflections of Renaissance-style architecture, completed in 1912. This private residence was inspired by one of the most famous buildings in the world - Villa Medici in Rome, Italy.

In an increasingly interconnected world, evolving service demands and effective communication between the carrier and the shipper has grown ever more critical. This timely session will amplify shipper insights, challenges, and aspirations as they navigate the complexities of logistics, modern supply chain management, and LTL movement.

Moderator: Michelle Livingstone, Founder & CEO | M.D. Livingstone Consulting LLC
Speakers: Kevin Huntsman, President Mastio & Company
Nick Waters, Director, Logistics | Masco Corporation

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

Speaker: Jason Seidl, Managing Director, Industrials - Airfreight & Surface Transportation | TD Cowen

Join us for the Jump Start 2025 Leadership Series, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renowned industry executives where the exchange of knowledge fuels innovation while forcing undiscovered pathways to tomorrow’s success.

Speaker: Chris Burroughs, President and CEO | Transportation Intermediaries Association

As the nation braces for change, significant political and legislative developments are on the horizon in 2025. Our Washington insiders will provide their thoughts on what could be a new legislative agenda for trucking, as well as future policy decisions. Join us as we highlight the polices, the people, and the environment impacting LTL in 2025.

Moderator: Randy Mullett, Founder and Principal | Mullett Strategies
Speakers: Erskine Wells, President | BGR Group
William Crozer, Co-Head of State of Local Advocacy Practice | BGR Group

The ROI of LTL Platforms & Future Technologies
What is the actual ROI of investing in an LTL-focused technology platform? “AI” may be the latest buzzword, but does it pay off? Learn how to evaluate operations technology and measure KPI-driven success from a leading carrier and a top tech provider in the LTL space. PITT OHIO partnered with Maven to implement an AI-enabled operations platform to manage its fleet, resulting in a 10X ROI ($11.3M in cost savings in year one), time savings of 20 minutes/driver/day, and other significant improvements that impacted PITT OHIO’s customers, such as ULINE, like automating manifest data entry. PITT OHIO and Maven leadership will be sharing case study and deployment results, along with tips on how to evaluate if a technology platform is the right fit for your fleet both for now and in the future. As a PITT OHIO customer, ULINE will also be available to answer questions.

Speakers: Paige Creo, VP of Marketing | Maven
Avi Geller, CEO | Maven
Scott Sullivan, CIO | PITT OHIO
Angelo Ventrone, VP of Logistics | ULINE

Navigating the Complexity of Fraud in Transportation
Fraud in the transportation industry is a multifaceted challenge that affects the entirety of the supply chain. This expert panel will delve into the various forms of fraud, including cargo theft, identity theft, double-brokering, billing scams, and the implications for insurance coverage. Join renowned transportation law attorneys Rob Moseley and Blair Cash as they share insights on the latest trends, real-world case examples, and innovative strategies being employed to combat fraud, as well as best practices for prevention and detection.

Speakers: Blair Cash, Partner | Moseley Marcinak Law Group
Rob Moseley, Founding Partner | Moseley Marcinak Law Group

Dealing with Accessorials
Join us as SMC³’s Cost Intelligence System team delves into the essential steps carriers should take to determine and apply the costs of accessorial services. When analyzing the profitability of freight, these charges can distort results if the corresponding costs for these services aren’t recognized. Even if the carrier waives the charge, the cost is still there. From site-related P&D to extra equipment and notifications, this session will provide carrier professionals with advanced strategies for accurately identifying, calculating, and applying these costs. Discover how to ensure these charges are properly accounted for and equitably distributed, enhancing your cost management and operational efficiency.

Speakers: Andrea Miller, Senior Product Owner, CIS | SMC³
Bill Shults, VP, Cost Intelligence Systems | SMC³

Join us as the Jump Start 2025 Leadership Series returns, presenting a series of candid conversations with LTL leadership. Veteran editors will speak one-on-one with six renown industry executives where the exchange of knowledge fuels innovation while forging undiscovered pathways to tomorrow’s success.

Finish off the week at the SMC³ Rise and Shine with your choice of a hand and neck or chair massage before heading home! Relax, rejuvenate & recharge the mind, body and spirit.

In today’s dynamic market, 3PLs encounter a multitude of challenges. This session will explore the most critical issues affecting 3PLs both now and in the future. Amidst heightened competition, we’ll examine how 2 leading 3PLs and a transportation software company are using technology to distinguish themselves while reducing costs, optimizing labor, and boosting productivity throughout the organization.

Speakers: Christina Carroll, VP - LTL | C.H. Robinson
Geoffrey Muessig, Executive VP/Chief Marketing Officer, PITT OHIO
Chris Scheid, Co-founder and Chief Strategy Officer | MyCarrier
Chase Smith, VP - LTL and Parcel | MODE Global

Join us as we delve into the transformative impact of Artificial Intelligence on the logistics industry, exploring the unique perspectives of the LTL carrier and the 3PL. As AI continues to redefine the landscape of supply chain management, its adoption presents both opportunities and challenges that resonate differently with each stakeholder. Providing a balanced view, participants will engage in a thought-provoking discussion on the ethical considerations, skill development, and the future of human-AI collaboration in logistics.

Moderator: George Lauriat | American Journal of Transportation
Speakers: Stephanie Bixler | eShipping
Megan Orth, Senior Director Commercial Connectivity | C.H. Robinson
Bill Ward, Jr. | Ward Transport and Logistics