Jump Start 2027
The Definitive Supply Chain Intelligence Gathering
Starts in 12 days, 52 hours, 36 Minutes, 5 Seconds
January 25 – 27, 2027
Renaissance Atlanta Waverly Hotel
Atlanta, GA
What is
Jump Start?
Jump Start is where the leaders of North American LTL come to connect, influence, and accelerate what’s next. Over 2.5 high-impact days, carriers, shippers, 3PLs, technology providers, and industry decision-makers come together for unrivaled access to market intelligence, executive-level networking, and business-building opportunities. Strengthen strategic relationships, uncover new opportunities, and engage with the people shaping the future of LTL—all in one place. Powered by SMC³, Jump Start is the premier destination for the connections, insights, and momentum driving the industry forward.
Why Attend?
What our attendees are saying
“I have attended many supply chain conferences over the past 30 years and SMC³ conferences always stand out among the best. They provide relevant, useful educational information and there are always many industry contacts in attendance, for countless networking opportunities. The conferences are also most entertaining and fun.”
— Estes Express Lines“The SMC³ conferences are the best I attend all year. The concentration of carrier, 3PL and technology providers from across North America provide a unique perspective of the current transportation environment as well as what to expect in the future.”
— PITT OHIOKeynote Speaker
John O’Leary
Bestselling Author and Speaker
John O’Leary survived a severe childhood accident in 1987, when he was burned on 100% of his body and given less than a 1% chance to live, a story first told by his parents in the book "Overwhelming Odds". He now inspires tens of thousands annually through live and virtual events across various industries, known for his emotional storytelling and authenticity. O’Leary is a two-time bestselling author and hosts the award-winning Live Inspired Podcast, which has millions of downloads and features notable guests. His life story is also being adapted into a feature film, "Soul on Fire," set for release in 2025. Despite professional achievements, he values his family and relationships as his greatest successes.
Leadership Series Speakers
Tom Madine
ShipStation Global
CEOSpeakers
Ravi Ahuja
Optym
CEO
Allan Amling, Ph.D.
UTK Global Supply Chain Institute
Assistant Professor of Practice
Elisabeth Barna
EAB Strategies LLC
Founder and Principal
Jeff Berman
Peerless Media
Group News Editor
Bill Cassidy
The Journal of Commerce
Sr. Editor – Trucking and Domestic Transportation
Dean Croke
DAT
Principal
Joe Cook
Oak Harbor Freight Lines
Director – Engineering
Webb Estes
Estes Express Line
President and COO
Avi Geller
Maven
CEO
Robert Howard
Dohrn
President and CEO
Kevin Huntsman
Mastio & Company
President
Victoria Kickham
DC Velocity
Sr. Editor
George Lauriat
The American Journal of Transportation
Editor-in-Chief
Michelle Livingstone
M.D. Livingstone Consulting
Founder
Brenda Maurice
AAA Cooper Transportation
Executive Director – Organizational Management
Michael Moran
Morgan Transportation Corp.
President
Randy Ofiara
BlueGrace Logistics
VP – LTL Pricing and Carrier Relations
Brian Ossenbeck, CFA
JP Morgan
Managing Director – NA Equity Research, Airfreight & Surface Transportation/Shipping
Keith Prather
Armada Corporate Intelligence
Managing Director
Tim Saylor
Averitt Express
VP – Information Systems
Aaron Schecter
The University of Georgia
Associate Professor of Management Information Systems
Richard Slater
Southeastern Freight Lines
Sr. VP – Sales
Scott Sullivan
PITT OHIO
President and CEO
Avery Vise
FTR
VP – TruckingAgenda
Time
Event
Registration and Guest Services
Networking Breakfast
Keynote Address: John O’Leary
Guest Event
Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.
Leadership Series: Inside the Corner Office
Step inside the executive suite and hear directly from the leaders shaping the future of freight. These candid conversations go beyond industry headlines to explore the decisions, priorities, and challenges driving real-world business performance. From navigating economic uncertainty and emerging technologies to capital investment and customer expectations, attendees gain a rare perspective on how today's most influential leaders are preparing for what's next. This series delivers the strategic insight, leadership perspective, and forward-thinking needed to compete in an increasingly complex freight environment.
Networking Exchange
Technology Insights Series: When AI Starts Competing Against AI
For decades, transportation companies competed through people, processes, and technology. The next era may be defined by something entirely different: autonomous AI systems competing against one another. As carriers, shippers, and 3PLs deploy intelligent agents to optimize pricing, network design, procurement, routing, and capacity, competitive advantage could increasingly be determined by the quality of machine-driven decisions. This executive panel explores what happens when freight markets become AI-versus-AI environments and how leaders must rethink talent, strategy, organizational structure, and competitive positioning.
Networking Lunch
Market Insight Series: The Signals That Matter:
What the U.S. Financial Outlook
Means for 2027
As businesses prepare for 2027, economic conditions continue to be shaped by shifting consumer demand, capital investment, inflation, interest rates, and global uncertainty. Join a leading financial analyst for an executive-level assessment of the forces influencing the U.S. economy and broader business environment. This session will help transportation and supply chain leaders better understand the economic landscape ahead and the key signals that may influence planning, investment, and decision-making in the year to come.
Market Insight Series: The Forces Rewriting Demand
Long before freight volumes move, businesses are already making decisions. Keith Prather of Armada Corporate Intelligence combines economic intelligence, shipper insights, and customer research to examine the forces shaping transportation demand in 2027 and beyond. From manufacturing investment and data center growth to e-commerce evolution and workforce dynamics, this session explores the trends influencing where freight will move, how supply chains will adapt, and what carriers, 3PLs, and technology providers should be preparing for now.
Networking Exchange
General Session: What Changed? The Signals Reshaping LTL
National LTL carrier COOs see the market turn long before it shows up in a quarterly report. In this candid, unscripted conversation, operating leaders from the industry's largest networks name what is actually different right now — how customers are buying, where freight and cost are moving, and which assumptions they have quietly retired. Less market update than operating reality: what changed, why it matters, and what every transportation leader should be building into their 2027 plan.
Networking Exchange
Breakout 1:
Beyond the Forecast: What the Numbers Mean for Your Business
After delivering his outlook for the U.S. economy, our featured financial analyst returns for a deeper conversation on the trends, assumptions, and signals shaping the business environment in 2027. This executive-level discussion will move beyond the forecast to explore what economic conditions could mean for transportation demand, supply chain strategy, capital investment, pricing, and growth planning. Expect practical insights, real-world context, and candid dialogue designed to help leaders make more informed decisions in the year ahead.
Breakout 2:
The Customer has the Mic: What Shippers Expect in 2027
As freight markets evolve, the shipper perspective has never been more important. Join Kevin Huntsman of Mastio & Company and a senior transportation leader responsible for significant LTL freight spend for a candid discussion about what customers are experiencing, where service expectations are rising, and how transportation providers can earn a larger share of wallet in 2027. Drawing on direct customer feedback, market observations, and real-world buying behavior, this podcast-style conversation offers carriers, 3PLs, and shippers a rare look at the challenges, priorities, and opportunities shaping the year ahead.
Networking Exchange
Breakout 3:
TBD
Breakout 4:
Still in the Middle – Where 3PLs Create Real World Value in a Market That’s Digitizing Around Them
Automated rating, direct API connectivity, and carrier-owned digital tools have removed friction that intermediaries were once paid to absorb. So what is a 3PL worth in 2027 — and to whom? This candid conversation brings together 3PL leaders to discuss where margin is actually being earned today, which services customers still won't do themselves, how the relationship with LTL carriers is being renegotiated, and what separates the intermediaries who will grow from the ones who will be disintermediated. For carriers, it's a look at how your largest channel partners think. For 3PLs, it's the strategy conversation no one is having publicly.
Networking Reception
Registration and Guest Services
Networking Breakfast
Guest Event
Leadership Series: Inside the Corner Office with ShipStation Global’s Tom Madine
General Session: The Next Five Moves: How Regional LTL Leaders Are Building the Next Decade
The future of LTL will be shaped by decisions being made today. Join a panel of C-suite leaders from some of North America's most respected regional carriers as they discuss the strategic investments, operational priorities, and market opportunities they believe will define the years ahead. From technology adoption and network expansion to workforce development, customer expectations, and service excellence, this candid executive conversation offers a rare look at how regional industry leaders are positioning their organizations for long-term success in an increasingly competitive marketplace.
Networking Exchange
Market Insights Series: Beyond the Cycle: The Forces Reshaping LTL
While economic conditions rise and fall, many of the most significant changes in the LTL industry are structural in nature. In this forward-looking session, FTR's Avery Vise examines the technological, competitive, regulatory, economic, and customer-driven forces that are reshaping LTL transportation. Drawing on FTR's transportation intelligence and market expertise, attendees will gain a clearer understanding of where the industry may be headed over the next three to five years, which long-held assumptions may need to be challenged, and how organizations can position themselves for success in the next era of LTL.
Networking Lunch
Leadership Series: Inside the Corner Office
Technology Insights: Off-Script and On the Record
Everyone is talking about AI. Few are talking honestly about the results. Senior technology leaders from across supply chain technology come together for an unscripted conversation about what AI is actually changing, where it is creating measurable value, and where reality has fallen short of expectations. From strategy and governance to workforce readiness and customer impact, they'll share the lessons, challenges, and decisions shaping their organizations today. No presentations. No sales pitches. No rehearsed talking points. Just a candid discussion about the opportunities and risks that will define the next decade of business.
Networking Exchange
Breakout 5:
The Next Chapter of LTL – From Market Cycles to Structural Change
The freight market will recover. The bigger question is what the LTL industry will look like when it does. Join participants from the State of LTL Report and Beyond the Cycle sessions for a candid discussion on the forces reshaping the industry, from evolving shipper expectations and network strategies to technology, labor, regulation, consolidation, and artificial intelligence. Gain insight into which changes are temporary, which are permanent, and how industry leaders are positioning their organizations for the years ahead.
Breakout 6:
Who’s going to run the industry? Building the Bench for LTL’s Next Decade
The LTL industry is entering a period of significant leadership transition. As experienced professionals retire and new technologies reshape the way freight moves, carriers, shippers, 3PLs, and technology providers are all facing the same challenge: developing the next generation of leaders. This session explores where future talent will come from, the skills tomorrow's leaders will need, how employer expectations are evolving, and what organizations can do today to strengthen their leadership pipeline. Whether you're building a workforce or building a career, this conversation will offer practical insights into the future of talent in transportation.
Networking Exchange
Breakout 7:
The Frictionless Supply Chain: Why Connectivity Will Define the Next Competitive Advantage
Every company is trying to move faster, automate more, and make better decisions with data. Yet too many supply chains are still constrained by disconnected systems, inconsistent data, and time-consuming integrations. As AI, automation, and digital ecosystems accelerate, connectivity is becoming more than an IT initiative. It's becoming a business strategy. Join industry leaders as they explore how interoperability is reshaping transportation, what friction will cost organizations over the next three years, and why the most connected companies may gain the greatest competitive advantage in the decade ahead.
Breakout 8:
Garbage In, Strategy Out: The Data Problem Behind Every AI Ambition
Every company has, or should have, an AI strategy. Far fewer have the data foundation to support one. As AI moves from experimentation to enterprise decision-making, the quality of the answer is only as good as the quality of the data behind it. Join this session for a practical discussion on where freight data breaks down, what "good enough" really looks like, and how to distinguish insight from false confidence. As AI transforms reporting and analysis, panelists will also explore where human judgment remains indispensable and why the ability to question an answer may become more valuable than the ability to generate one.
Networking Reception
Casino Night
Registration and Guest Services
Networking Breakfast
General Session: The Assumptions That No Longer Hold
The decisions that shaped transportation strategies in 2026 may not be the decisions that drive success in 2027. Join leaders from a major retailer, manufacturer, and 3PL as they discuss the assumptions they are challenging around customer demand, inventory, sourcing, and growth. More importantly, they'll share what is changing, why it matters to LTL freight movement, and how carriers, 3PLs, and technology providers can better position themselves for the opportunities and risks that lie ahead.
Guest Event: Rise and Shine with SMC³
Technology Insights: The AI Capacity Crunch: How Data Centers are Reshaping Freight Networks
The race to build AI-powered data centers is creating a new and often overlooked source of freight demand across North America. Industry estimates suggest that each gigawatt of new data center capacity can require as many as 100,000 truckloads of materials, equipment, and infrastructure, placing additional pressure on an already tightening transportation market. Join industry experts as they explore how data center growth is affecting truck and LTL capacity, freight costs, network planning, and service reliability, and what shippers should do now to prepare for the long-term supply chain implications of the AI economy.
Networking Exchange
General Session: The Final Word
The final session of JumpStart 2027 brings the industry's most influential logistics and supply chain media voices together for a no-filter look at the biggest revelations, hidden trends, and hard truths that emerged over three days of valuable knowledge. This is where the noise gets stripped away, the real story gets told, and the insights you need to JumpStart your 2027 and beyond come into sharp focus. If you leave early, you'll miss the session that ties everything together—the one conversation guaranteed to reshape how you think about your customers, your competitors, and the future of your network.
Grand Prize Drawings
Networking
In-person relationship building is crucial to building symbiotic connections with peers. Jump Start provides you ample opportunities to interact with other supply chain professionals, whether it’s to make new business connections or to close a deal. You can take advantage of multiple networking meals, breaks and receptions throughout the day to share a meal and some good conversation.
Dinner & Entertainment
Take a breather from meetings and a day of learning and join us for an evening of connection, celebration, and entertainment. This event offers the perfect opportunity to unwind after a day of insights and innovation. Enjoy a gourmet meal while networking with peers who understand the complexities of logistics, procurement, and operations. The evening will feature entertainment that brings energy and fun to the room–because even the most efficient systems deserve a little downtime.
Sponsors
Become a Sponsor Today
SMC³ offers unrivaled opportunities for carriers, logistics service providers, and technology professionals to connect with the supply chain’s most informed decision-makers through a wide range of sponsorship packages. Select unique opportunities from our a la carte menu to customize your sponsorship to achieve maximized benefits!
Read more about how to reach the decision-makers driving LTL forward at Jump Start 2027
View Sponsorship Opportunities




Venue
The Renaissance Atlanta Waverly
2450 Galleria Parkway, Atlanta GA 30339
770.953.4500
Just 20 miles up the interstate from the airport and a hop, skip, and a jump from Truist Park and the Battery Atlanta, the Renaissance Atlanta Waverly hotel is connected to all the city’s trendiest spots. The hotel boasts both indoor and outdoor pools, a state-of-the-art fitness center and spa, and is minutes from some of the city’s best restaurants and the Battery Atlanta – the city’s premier entertainment and dining destination.
Book Your Room
Mention Jump Start 2027 to secure our exclusive discounted rate of $234.00 per night (single/double). This rate is only available through January 4, 2027, and is subject to availability.
*You must be registered for the conference to book your room at the discounted rate. A booking link will be included in your registration confirmation email.
Pricing
SMC³ Member
SMC³ Associate
General
Guest
$1,495
$1,795
$2,995
$495
Early Bird Deadline: November 11$1,695
$1,995
$3,295
$495
All registrations are subject to review and approval. SMC³ reserves the right to deny or cancel any
registration at its discretion. If SMC³ cancels a registration, the registration fee will be
refunded.
Attendee cancellations must be submitted in writing at least 30 days prior to the event. A 15% cancellation fee applies and is non-refundable.
SMC³ does not cover travel or related expenses. Attendees are encouraged to purchase personal travel
insurance to protect against unforeseen circumstances such as severe weather, travel disruptions,
illness, or death in the family.
By registering, attendees agree to the full cancellation policy and all applicable terms.
Conference Attendee Code of Conduct
- Respect and Inclusion
Treat all participants with respect, regardless of gender, race, ethnicity, religion, age, sexual orientation, disability, or background.
Foster an inclusive environment where everyone feels welcome and valued.
Avoid discriminatory language, jokes, or behavior.
- Professional Behavior
Maintain professionalism in all interactions – whether in sessions, networking events, or social gatherings.
Respect the personal space and boundaries of others.
Refrain from disruptive behavior during presentations or discussions.
- Harassment-Free Environment
Harassment of any kind will not be tolerated. This includes unwelcome attention, intimidation, stalking, or inappropriate physical contact.
Report any incidents of harassment to conference staff immediately.
- Privacy and Consent
Ask for permission before taking photos or videos of other attendees.
Do not share personal information or contact details of others without their explicit consent.
- Intellectual Property
Respect the intellectual property of speakers and exhibitors.
Do not record or distribute presentation materials without permission.
- Compliance with Rules
Follow all venue rules, health and safety guidelines, and instructions from conference organizers.
Wear your conference badge at all times while in the event space.
- Reporting and Enforcement
Violations of this Code of Conduct may result in removal from the conference without a refund.
Serious breaches may be reported to local authorities.