Jump Start 2027

The Definitive Supply Chain Intelligence Gathering

Starts in 12 days, 52 hours, 36 Minutes, 5 Seconds

January 25 – 27, 2027

Renaissance Atlanta Waverly Hotel

Atlanta, GA

What is
Jump Start?

Jump Start is where the leaders of North American LTL come to connect, influence, and accelerate what’s next. Over 2.5 high-impact days, carriers, shippers, 3PLs, technology providers, and industry decision-makers come together for unrivaled access to market intelligence, executive-level networking, and business-building opportunities. Strengthen strategic relationships, uncover new opportunities, and engage with the people shaping the future of LTL—all in one place. Powered by SMC³, Jump Start is the premier destination for the connections, insights, and momentum driving the industry forward.

20+ content hours
700+ Attendees
Speakers on stage

Why Attend?

High-Powered Networking

High-Powered Networking

Jump Start attendees repeatedly find that the best discussions arise during the ample time reserved for networking during SMC³ educational events. You’ll have the opportunity to connect with more than 600 carrier, shipper, 3PL and technology provider decision makers. The dedicated sponsor gallery also provides the ideal environment for meetings and discussions.

High-Powered Networking

High-Powered Networking

Jump Start attendees repeatedly find that the best discussions arise during the ample time reserved for networking during SMC³ educational events. You’ll have the opportunity to connect with more than 600 carrier, shipper, 3PL and technology provider decision makers. The dedicated sponsor gallery also provides the ideal environment for meetings and discussions.

High-Powered Networking

High-Powered Networking

Jump Start attendees repeatedly find that the best discussions arise during the ample time reserved for networking during SMC³ educational events. You’ll have the opportunity to connect with more than 600 carrier, shipper, 3PL and technology provider decision makers. The dedicated sponsor gallery also provides the ideal environment for meetings and discussions.

High-Powered Networking

High-Powered Networking

Jump Start attendees repeatedly find that the best discussions arise during the ample time reserved for networking during SMC³ educational events. You’ll have the opportunity to connect with more than 600 carrier, shipper, 3PL and technology provider decision makers. The dedicated sponsor gallery also provides the ideal environment for meetings and discussions.

What our attendees are saying

“I have attended many supply chain conferences over the past 30 years and SMC³ conferences always stand out among the best. They provide relevant, useful educational information and there are always many industry contacts in attendance, for countless networking opportunities. The conferences are also most entertaining and fun.”

— Estes Express Lines

“The SMC³ conferences are the best I attend all year. The concentration of carrier, 3PL and technology providers from across North America provide a unique perspective of the current transportation environment as well as what to expect in the future.”

— PITT OHIO

Keynote Speaker

John O’Leary

Bestselling Author and Speaker

John O’Leary survived a severe childhood accident in 1987, when he was burned on 100% of his body and given less than a 1% chance to live, a story first told by his parents in the book "Overwhelming Odds". He now inspires tens of thousands annually through live and virtual events across various industries, known for his emotional storytelling and authenticity. O’Leary is a two-time bestselling author and hosts the award-winning Live Inspired Podcast, which has millions of downloads and features notable guests. His life story is also being adapted into a feature film, "Soul on Fire," set for release in 2025. Despite professional achievements, he values his family and relationships as his greatest successes.

John O’Leary

Leadership Series Speakers

Tom Madine
Tom Madine

ShipStation Global

CEO

Speakers

Ravi Ahuja
Ravi Ahuja

Optym

CEO
Allan Amling, Ph.D.
Allan Amling, Ph.D.

UTK Global Supply Chain Institute

Assistant Professor of Practice
Elisabeth Barna
Elisabeth Barna

EAB Strategies LLC

Founder and Principal
Jeff Berman
Jeff Berman

Peerless Media

Group News Editor
Bill Cassidy
Bill Cassidy

The Journal of Commerce

Sr. Editor – Trucking and Domestic Transportation
Dean Croke
Dean Croke

DAT

Principal
Joe Cook
Joe Cook

Oak Harbor Freight Lines

Director – Engineering
Webb Estes
Webb Estes

Estes Express Line

President and COO
Avi Geller
Avi Geller

Maven

CEO
Robert Howard
Robert Howard

Dohrn

President and CEO
Kevin Huntsman
Kevin Huntsman

Mastio & Company

President
Victoria Kickham
Victoria Kickham

DC Velocity

Sr. Editor
George Lauriat
George Lauriat

The American Journal of Transportation

Editor-in-Chief
Michelle Livingstone
Michelle Livingstone

M.D. Livingstone Consulting

Founder
Brenda Maurice
Brenda Maurice

AAA Cooper Transportation

Executive Director – Organizational Management
Michael Moran
Michael Moran

Morgan Transportation Corp.

President
Randy Ofiara
Randy Ofiara

BlueGrace Logistics

VP – LTL Pricing and Carrier Relations
Brian Ossenbeck
Brian Ossenbeck, CFA

JP Morgan

Managing Director – NA Equity Research, Airfreight & Surface Transportation/Shipping
Keith Prather
Keith Prather

Armada Corporate Intelligence

Managing Director
Tim Saylor
Tim Saylor

Averitt Express

VP – Information Systems
Aaron Schecter
Aaron Schecter

The University of Georgia

Associate Professor of Management Information Systems
Richard Slater
Richard Slater

Southeastern Freight Lines

Sr. VP – Sales
Scott Sullivan
Scott Sullivan

PITT OHIO

President and CEO
Avery Vise
Avery Vise

FTR

VP – Trucking

Agenda

Time

Event

6:30 a.m. – 5:30 p.m.

Registration and Guest Services

7:00 – 9:00 a.m.

Networking Breakfast

9:00 – 10:15 a.m.

Keynote Address: John O’Leary

9:45 a.m. – 4:30 p.m.

Guest Event

Step into a world of dynamic conversations and unparalleled insights as we embark on an exhilarating journey through exclusive interviews with the foremost leaders in logistics and supply chain management. Discover their strategic visions, innovative ideas, and unique insights that are propelling growth and driving change. Learn how these executives are navigating and excelling in the ever-evolving landscape of logistics, technology, and supply chain management.

10:15 – 11:00 a.m.

Leadership Series: Inside the Corner Office

Step inside the executive suite and hear directly from the leaders shaping the future of freight. These candid conversations go beyond industry headlines to explore the decisions, priorities, and challenges driving real-world business performance. From navigating economic uncertainty and emerging technologies to capital investment and customer expectations, attendees gain a rare perspective on how today's most influential leaders are preparing for what's next. This series delivers the strategic insight, leadership perspective, and forward-thinking needed to compete in an increasingly complex freight environment.

11:00 – 11:15 a.m.

Networking Exchange

11:15 a.m. – Noon

Technology Insights Series: When AI Starts Competing Against AI

For decades, transportation companies competed through people, processes, and technology. The next era may be defined by something entirely different: autonomous AI systems competing against one another. As carriers, shippers, and 3PLs deploy intelligent agents to optimize pricing, network design, procurement, routing, and capacity, competitive advantage could increasingly be determined by the quality of machine-driven decisions. This executive panel explores what happens when freight markets become AI-versus-AI environments and how leaders must rethink talent, strategy, organizational structure, and competitive positioning.

Noon – 1:00 p.m.

Networking Lunch

1:00 – 1:45 p.m.

Market Insight Series: The Signals That Matter:
What the U.S. Financial Outlook Means for 2027

As businesses prepare for 2027, economic conditions continue to be shaped by shifting consumer demand, capital investment, inflation, interest rates, and global uncertainty. Join a leading financial analyst for an executive-level assessment of the forces influencing the U.S. economy and broader business environment. This session will help transportation and supply chain leaders better understand the economic landscape ahead and the key signals that may influence planning, investment, and decision-making in the year to come.

1:45 – 2:30 p.m.

Market Insight Series: The Forces Rewriting Demand

Long before freight volumes move, businesses are already making decisions. Keith Prather of Armada Corporate Intelligence combines economic intelligence, shipper insights, and customer research to examine the forces shaping transportation demand in 2027 and beyond. From manufacturing investment and data center growth to e-commerce evolution and workforce dynamics, this session explores the trends influencing where freight will move, how supply chains will adapt, and what carriers, 3PLs, and technology providers should be preparing for now.

2:30 – 2:45 p.m.

Networking Exchange

2:45 – 3:30 p.m.

General Session: What Changed? The Signals Reshaping LTL

National LTL carrier COOs see the market turn long before it shows up in a quarterly report. In this candid, unscripted conversation, operating leaders from the industry's largest networks name what is actually different right now — how customers are buying, where freight and cost are moving, and which assumptions they have quietly retired. Less market update than operating reality: what changed, why it matters, and what every transportation leader should be building into their 2027 plan.

3:30 – 3:45 p.m.

Networking Exchange

3:45 – 4:15 p.m.

Breakout 1:
Beyond the Forecast: What the Numbers Mean for Your Business

After delivering his outlook for the U.S. economy, our featured financial analyst returns for a deeper conversation on the trends, assumptions, and signals shaping the business environment in 2027. This executive-level discussion will move beyond the forecast to explore what economic conditions could mean for transportation demand, supply chain strategy, capital investment, pricing, and growth planning. Expect practical insights, real-world context, and candid dialogue designed to help leaders make more informed decisions in the year ahead.

3:45 – 4:15 p.m.

Breakout 2:
The Customer has the Mic: What Shippers Expect in 2027

As freight markets evolve, the shipper perspective has never been more important. Join Kevin Huntsman of Mastio & Company and a senior transportation leader responsible for significant LTL freight spend for a candid discussion about what customers are experiencing, where service expectations are rising, and how transportation providers can earn a larger share of wallet in 2027. Drawing on direct customer feedback, market observations, and real-world buying behavior, this podcast-style conversation offers carriers, 3PLs, and shippers a rare look at the challenges, priorities, and opportunities shaping the year ahead.

4:15 – 4:30 p.m.

Networking Exchange

4:30 – 5:00 p.m.

Breakout 3:
TBD

4:30 – 5:00 p.m.

Breakout 4:
Still in the Middle – Where 3PLs Create Real World Value in a Market That’s Digitizing Around Them

Automated rating, direct API connectivity, and carrier-owned digital tools have removed friction that intermediaries were once paid to absorb. So what is a 3PL worth in 2027 — and to whom? This candid conversation brings together 3PL leaders to discuss where margin is actually being earned today, which services customers still won't do themselves, how the relationship with LTL carriers is being renegotiated, and what separates the intermediaries who will grow from the ones who will be disintermediated. For carriers, it's a look at how your largest channel partners think. For 3PLs, it's the strategy conversation no one is having publicly.

5:00 – 6:30 p.m.

Networking Reception

6:30 a.m. – 5:30 p.m.

Registration and Guest Services

7:00 – 9:00 a.m.

Networking Breakfast

9:45 a.m. – 4:30 p.m.

Guest Event

9:00 – 9:45 a.m.

Leadership Series: Inside the Corner Office with ShipStation Global’s Tom Madine

9:45 – 10:30 a.m.

General Session: The Next Five Moves: How Regional LTL Leaders Are Building the Next Decade

The future of LTL will be shaped by decisions being made today. Join a panel of C-suite leaders from some of North America's most respected regional carriers as they discuss the strategic investments, operational priorities, and market opportunities they believe will define the years ahead. From technology adoption and network expansion to workforce development, customer expectations, and service excellence, this candid executive conversation offers a rare look at how regional industry leaders are positioning their organizations for long-term success in an increasingly competitive marketplace.

10:30 – 10:45 a.m.

Networking Exchange

10:45 – 11:30 a.m.

Market Insights Series: Beyond the Cycle: The Forces Reshaping LTL

While economic conditions rise and fall, many of the most significant changes in the LTL industry are structural in nature. In this forward-looking session, FTR's Avery Vise examines the technological, competitive, regulatory, economic, and customer-driven forces that are reshaping LTL transportation. Drawing on FTR's transportation intelligence and market expertise, attendees will gain a clearer understanding of where the industry may be headed over the next three to five years, which long-held assumptions may need to be challenged, and how organizations can position themselves for success in the next era of LTL.

11:30 a.m. – 12:45 p.m.

Networking Lunch

12:45 – 1:30 p.m.

Leadership Series: Inside the Corner Office

1:30 – 2:15 p.m.

Technology Insights: Off-Script and On the Record

Everyone is talking about AI. Few are talking honestly about the results. Senior technology leaders from across supply chain technology come together for an unscripted conversation about what AI is actually changing, where it is creating measurable value, and where reality has fallen short of expectations. From strategy and governance to workforce readiness and customer impact, they'll share the lessons, challenges, and decisions shaping their organizations today. No presentations. No sales pitches. No rehearsed talking points. Just a candid discussion about the opportunities and risks that will define the next decade of business.

2:15 – 2:45 p.m.

Networking Exchange

2:45 – 3:15 p.m.

Breakout 5:
The Next Chapter of LTL – From Market Cycles to Structural Change

The freight market will recover. The bigger question is what the LTL industry will look like when it does. Join participants from the State of LTL Report and Beyond the Cycle sessions for a candid discussion on the forces reshaping the industry, from evolving shipper expectations and network strategies to technology, labor, regulation, consolidation, and artificial intelligence. Gain insight into which changes are temporary, which are permanent, and how industry leaders are positioning their organizations for the years ahead.

2:45 – 3:15 p.m.

Breakout 6:
Who’s going to run the industry? Building the Bench for LTL’s Next Decade

The LTL industry is entering a period of significant leadership transition. As experienced professionals retire and new technologies reshape the way freight moves, carriers, shippers, 3PLs, and technology providers are all facing the same challenge: developing the next generation of leaders. This session explores where future talent will come from, the skills tomorrow's leaders will need, how employer expectations are evolving, and what organizations can do today to strengthen their leadership pipeline. Whether you're building a workforce or building a career, this conversation will offer practical insights into the future of talent in transportation.

3:15 – 3:30 p.m.

Networking Exchange

3:30 – 4:00 p.m.

Breakout 7:
The Frictionless Supply Chain: Why Connectivity Will Define the Next Competitive Advantage

Every company is trying to move faster, automate more, and make better decisions with data. Yet too many supply chains are still constrained by disconnected systems, inconsistent data, and time-consuming integrations. As AI, automation, and digital ecosystems accelerate, connectivity is becoming more than an IT initiative. It's becoming a business strategy. Join industry leaders as they explore how interoperability is reshaping transportation, what friction will cost organizations over the next three years, and why the most connected companies may gain the greatest competitive advantage in the decade ahead.

3:30 – 4:00 p.m.

Breakout 8:
Garbage In, Strategy Out: The Data Problem Behind Every AI Ambition

Every company has, or should have, an AI strategy. Far fewer have the data foundation to support one. As AI moves from experimentation to enterprise decision-making, the quality of the answer is only as good as the quality of the data behind it. Join this session for a practical discussion on where freight data breaks down, what "good enough" really looks like, and how to distinguish insight from false confidence. As AI transforms reporting and analysis, panelists will also explore where human judgment remains indispensable and why the ability to question an answer may become more valuable than the ability to generate one.

6:30 – 7:00 p.m.

Networking Reception

7:00 – 10:00 p.m.

Casino Night

7:00 – 11:30 a.m.

Registration and Guest Services

7:00 – 9:00 a.m.

Networking Breakfast

9:00 – 9:45 a.m.

General Session: The Assumptions That No Longer Hold

The decisions that shaped transportation strategies in 2026 may not be the decisions that drive success in 2027. Join leaders from a major retailer, manufacturer, and 3PL as they discuss the assumptions they are challenging around customer demand, inventory, sourcing, and growth. More importantly, they'll share what is changing, why it matters to LTL freight movement, and how carriers, 3PLs, and technology providers can better position themselves for the opportunities and risks that lie ahead.

9:00 – 11:00 a.m.

Guest Event: Rise and Shine with SMC³

9:45 – 10:30 a.m.

Technology Insights: The AI Capacity Crunch: How Data Centers are Reshaping Freight Networks

The race to build AI-powered data centers is creating a new and often overlooked source of freight demand across North America. Industry estimates suggest that each gigawatt of new data center capacity can require as many as 100,000 truckloads of materials, equipment, and infrastructure, placing additional pressure on an already tightening transportation market. Join industry experts as they explore how data center growth is affecting truck and LTL capacity, freight costs, network planning, and service reliability, and what shippers should do now to prepare for the long-term supply chain implications of the AI economy.

10:30 – 10:45 a.m.

Networking Exchange

10:45 – 11:15 a.m.

General Session: The Final Word

The final session of JumpStart 2027 brings the industry's most influential logistics and supply chain media voices together for a no-filter look at the biggest revelations, hidden trends, and hard truths that emerged over three days of valuable knowledge. This is where the noise gets stripped away, the real story gets told, and the insights you need to JumpStart your 2027 and beyond come into sharp focus. If you leave early, you'll miss the session that ties everything together—the one conversation guaranteed to reshape how you think about your customers, your competitors, and the future of your network.

11:15 – 11:30 a.m.

Grand Prize Drawings

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Networking
Networking
Dinner
Entertainment
Networking

Networking

In-person relationship building is crucial to building symbiotic connections with peers. Jump Start provides you ample opportunities to interact with other supply chain professionals, whether it’s to make new business connections or to close a deal. You can take advantage of multiple networking meals, breaks and receptions throughout the day to share a meal and some good conversation.

Dinner & Entertainment

Entertainment

Take a breather from meetings and a day of learning and join us for an evening of connection, celebration, and entertainment. This event offers the perfect opportunity to unwind after a day of insights and innovation. Enjoy a gourmet meal while networking with peers who understand the complexities of logistics, procurement, and operations. The evening will feature entertainment that brings energy and fun to the room–because even the most efficient systems deserve a little downtime.

Sponsors

Become a Sponsor Today

SMC³ offers unrivaled opportunities for carriers, logistics service providers, and technology professionals to connect with the supply chain’s most informed decision-makers through a wide range of sponsorship packages. Select unique opportunities from our a la carte menu to customize your sponsorship to achieve maximized benefits!

Read more about how to reach the decision-makers driving LTL forward at Jump Start 2027

View Sponsorship Opportunities
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Renaissance Atlanta Waverly

Venue

The Renaissance Atlanta Waverly

2450 Galleria Parkway, Atlanta GA 30339
770.953.4500

Just 20 miles up the interstate from the airport and a hop, skip, and a jump from Truist Park and the Battery Atlanta, the Renaissance Atlanta Waverly hotel is connected to all the city’s trendiest spots. The hotel boasts both indoor and outdoor pools, a state-of-the-art fitness center and spa, and is minutes from some of the city’s best restaurants and the Battery Atlanta – the city’s premier entertainment and dining destination.

Book Your Room

Mention Jump Start 2027 to secure our exclusive discounted rate of $234.00 per night (single/double). This rate is only available through January 4, 2027, and is subject to availability.
*You must be registered for the conference to book your room at the discounted rate. A booking link will be included in your registration confirmation email.

Pricing

SMC³ Member

SMC³ Associate

General

Guest

Early Bird

$1,495

$1,795

$2,995

$495

Early Bird Deadline: November 11
Regular

$1,695

$1,995

$3,295

$495

Register →

All registrations are subject to review and approval. SMC³ reserves the right to deny or cancel any registration at its discretion. If SMC³ cancels a registration, the registration fee will be refunded.

Attendee cancellations must be submitted in writing at least 30 days prior to the event. A 15% cancellation fee applies and is non-refundable.
SMC³ does not cover travel or related expenses. Attendees are encouraged to purchase personal travel insurance to protect against unforeseen circumstances such as severe weather, travel disruptions, illness, or death in the family.

By registering, attendees agree to the full cancellation policy and all applicable terms.

Conference Attendee Code of Conduct

  1. Respect and Inclusion

    Treat all participants with respect, regardless of gender, race, ethnicity, religion, age, sexual orientation, disability, or background.

    Foster an inclusive environment where everyone feels welcome and valued.

    Avoid discriminatory language, jokes, or behavior.

  2. Professional Behavior

    Maintain professionalism in all interactions – whether in sessions, networking events, or social gatherings.

    Respect the personal space and boundaries of others.

    Refrain from disruptive behavior during presentations or discussions.

  3. Harassment-Free Environment

    Harassment of any kind will not be tolerated. This includes unwelcome attention, intimidation, stalking, or inappropriate physical contact.

    Report any incidents of harassment to conference staff immediately.

  1. Privacy and Consent

    Ask for permission before taking photos or videos of other attendees.

    Do not share personal information or contact details of others without their explicit consent.

  2. Intellectual Property

    Respect the intellectual property of speakers and exhibitors.

    Do not record or distribute presentation materials without permission.

  3. Compliance with Rules

    Follow all venue rules, health and safety guidelines, and instructions from conference organizers.

    Wear your conference badge at all times while in the event space.

  4. Reporting and Enforcement

    Violations of this Code of Conduct may result in removal from the conference without a refund.

    Serious breaches may be reported to local authorities.